Centrum
rebranding
The
Backgroung.
This project was just a personal project for my portfolio to explore and improve my skills as a designer, specifically in rebranding. Centrum was the inspiration due to its longevity as a brand and worldwide presence in people's lives which makes a great exercise since it's a big brand.
The
Outcome.
Logo & Packaging redesign exploration case study.
Year
2022
Duration
1 month
Design Areas
Logo & packaging redesign
Tools
Adobe Ilustrator & Photoshop
The
Approach.
The main inspiration while designing the logo was not only what the brand represents (and through name association centrum - center- circle) but its longevity. Centrum is a brand known worldwide and it is essential to emphasize its presence and history through design.
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Centrum has a lot of categories and it can be very confusing, especially when the colors do not necessarily associate with a category or a specific vitamin or function. So, in order to organize and help the user better find their best fit it was created 6 main categories.
The main logo’s gradient is an amalgamation of all colors that the brand can subdivide into.
In future possibilities, this would have to be better studied to fit a more wide range that the brand has to offer.
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